12 SEO Techniques to Improve Organic Traffic in 2024

Gone are the days when employing SEO techniques was for a one-time boost. As of now, the task has become complex and evolved into an ongoing endeavor. Google’s ever-changing algorithms demand a continuous commitment to stay relevant in search rankings.

Nevertheless, with the right SEO technique, your small business can aim to secure a coveted spot on the SERP. The enduring value of SEO lies not only in its efficacy but also in its cost-effectiveness compared to other paid digital marketing alternatives. 

However, applying the latest SEO techniques is a challenging feat. That’s where we come in, offering 12 effective yet user-friendly tactics to propel your business toward organic traffic growth. 

So, let’s dive in.

12 Organic SEO Techniques to Boost Your Website’s Ranking

We all are familiar with the three main SEO categories—on-page SEO, off-page SEO, and technical SEO—and we’ll now explore techniques that integrate elements from each. Applying these strategies can kickstart your journey toward securing the top position in search results.

1. AI-Powered Content Creation

In 2023, advanced models like GPT-3 emerged as a crucial SEO strategy, set to advance further in 2024. AI’s transformative impact on content creation is evident, addressing the escalating global data volume projected to exceed 180 zetta-bytes by 2025.

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Tools like Jasper, Copysmith, and Anyword AI excel in diverse content creation, streamlining processes, and saving business time and resources.  

2. Mobile Optimization

By 2024, mobile-first indexing is the norm, as over half of global internet traffic comes from mobile devices. Applying SEO techniques to optimize websites for mobile is essential for better rankings on Google. 

With responsive design and fast-loading pages, businesses can enhance user experience, improving SERP rankings and increasing organic traffic.

3. Explore Keyword Opportunities 

Explore keyword gaps to outshine competitors by targeting topics they’ve overlooked. The idea is simple: identify keywords competitors target, but you shouldn’t exclude branded terms. 

Bridging this gap not only boosts website traffic but also enhances competitiveness. Utilize tools like Ahrefs or SE Ranking for gap analysis, even on a budget with free trials.

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4. Revitalize Stale Content 

Often, website owners don’t pay attention to refreshing their outdated content. Over time, blog posts can become obsolete, especially those offering specific advice or recommendations. 

Regularly review your content library, focusing on posts referencing specific years, product reviews, or comparisons. Prioritize updates for high-traffic posts, ensuring their accuracy and relevance to maintain audience engagement.

5. Find High-Impact, Low-Competition Keywords 

Many focus on high-volume or moderately competitive options when diving into keyword analysis. Often overlooked are low-competition keywords with modest search volumes, typically ranging from 100-200 monthly searches. 

Utilize tools like Google Keyword Planner to identify these hidden gems. Capitalizing on such keywords can yield quick wins, especially for those with moderate domain authority and strategic backlinks.

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6. Optimize Post Titles and Meta Descriptions 

For targeted keyword posts, monitoring performance is crucial. Most clicks go to the top three results in search engine results pages (SERPs). Boosting your post’s visibility on the first page is crucial for SEO success. 

Enhance rankings by refining title and meta description tags, a straightforward process with tools like the Block Editor and SEO plugins.

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7. Capture the “People Also Ask” Section

Explore the “People also ask” sections in Google’s search results, constituting answer boxes under the first result and appearing in 43% of searches. To optimize your content for increased visibility, offer concise answers to questions users commonly seek. 

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You can utilize related searches at the bottom of Google’s results pages for valuable insights, mainly if your content doesn’t rank among the top results for a specific search.

8. Perform Technical SEO Techniques

Businesses can enhance their website’s search engine visibility with a technical SEO audit, which is crucial for better user-friendliness and resolving technical glitches. 

Conduct a site audit to assess backend elements like loading speed, index status, link health, sitemap errors, structured data, and HTTPS conditions. Identify and address any technical issues to optimize the site for improved organic traffic.

9. Create Backlink Strategies 

Earning external backlinks elevates website credibility and authority while driving valuable traffic. Crafting industry-relevant content, primarily through blogging, is critical. Leverage social media, explore diverse topics, target various keywords, and integrate content into newsletters for maximum visibility and credible links. 

Actively collaborate with industry authorities and employ the Skyscraper SEO technique for transparent, white-hat backlink success.

10. Secure Featured Snippet Section

You can boost organic traffic by aiming for the featured snippet positioned atop search results. This coveted spot, providing direct answers, diminishes the first position’s click-through rate by 8%, drawing more clicks. 

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Optimize with bulleted lists or concise answers, strategically placing core keywords for enhanced chances. 

11. Optimize Web Pages For Humans

In 2024, a critical tip for boosting organic web traffic is avoiding the common mistake of solely optimizing for search engines. While many focus on appeasing search algorithms, the reality is that search engines gauge user satisfaction metrics like dwell time and pages visited. 

Writing content that resonates with your audience ensures prolonged site engagement, improving SEO, higher rankings, and increased organic traffic.

12. Enhance E-E-A-T 

E-E-A-T influences content credibility by emphasizing experience, expertise, authority, and trust. While not a direct ranking factor, Google employs various signals to gauge E-E-A-T alignment. 

Boost your E-E-A-T by incorporating expert quotes, acquiring backlinks, and seeking opinions from industry authorities on relevant topics to reinforce your content’s authority and trustworthiness.

Final Words

In 2024, SEO techniques are crucial as Google prioritizes user experience, relevance, and engagement. Abandoning outdated practices like keyword stuffing is vital. Following the above SEO optimization techniques is essential for navigating the evolving landscape and ensuring sustainable visibility and success in search rankings.

If you want to secure a spot on Google’s SERP results, explore our website for insightful SEO-related topics and strategies.

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