How to Create a Freelance Writing Portfolio in 5 Easy Steps

Photo of author

By Hiba Akbar


A freelance writing portfolio is a crucial asset for freelance writers, as it not only showcases your skills but also establishes your credibility and helps you build your personal brand. By professionally presenting your best work, you demonstrate to potential clients that you are dedicated and passionate about your craft.

Creating a freelance writing portfolio is a worthwhile investment that can yield long-term advantages. It provides a platform for you to demonstrate your skills, attract potential clients, and leave a lasting impression. Whether you are just starting out or have years of experience, a well-curated writing portfolio is a valuable asset that will serve you well throughout your writing career.

This article explores five easy steps to create a freelance writing portfolio.

Benefits of a Freelance Writing Portfolio


A well-crafted writing portfolio serves as a powerful tool for freelance writers. It not only helps them secure more writing projects but also paves the way for a successful writing career. With a comprehensive collection of your past work, you can showcase your versatility, expertise, and unique writing style to potential clients and employers.

The benefits of having a freelance writing portfolio are significant. It not only opens doors to new opportunities but also serves as evidence of your growth and progress as a writer. As you continue to add new pieces to your portfolio, it becomes a living document that reflects your journey, experiences, and accomplishments.

Examples of Freelance Writing Portfolio

A professionally made writing portfolio is a must for exhibiting your works. To get a more vivid idea about freelance writing portfolio, a list of some of the best freelance writing portfolio examples have been discussed below.

1. Jennifer Fernandez

Jennifer Fernandez, a writer from Brooklyn, showcases a variety of links to writing samples on her website, each with a thumbnail image and caption. Her theme is grid-based. Fernandez has worked with companies including Brooklinen and Zappos in addition to being employed by Travel + Leisure, Architectural Digest, and Martha Stewart Weddings

To make exploring her writing website easier and to highlight the variety of writing she has done, she has categorized her articles into Design, Travel, and Lifestyle sections.


2. Akwaeke Emezi

The literary portfolio of award-winning Igbo and Tamil author and artist Akwaeke Emezi is straightforward, with a layout that emphasizes text and ample details on the author’s body of work. 

They have two new books coming out from Knopf and Riverhead Books, and their highly praised first autobiographical novel FRESHWATER was featured in The New Yorker and NPR, among other places. Their website is a straightforward method of emphasizing their work.


3. Kristen V. Bateman

Kristen V. Bateman is a writer and editor specializing in fashion and culture. She uses a theme to visually captivate the viewer and begins each of her released clips with a picture and title. 

You may peruse Bateman’s vast portfolio by genre or by publication, which includes many more magazines including Harper’s Bazaar, New York Magazine, and Vogue.


How to Create a Freelance Writing Portfolio?

Your freelance writing portfolio will be useful to you for many years after you start building it. To create a successful portfolio of your freelance writing, adhere to these five stages.

  1. Select your best work.
  2. Organize your portfolio.
  3. Create engaging descriptions.
  4. Display testimonials and reviews.
  5. Continuously update and improve.

Step 1: Select Your Best Work

The first step in creating a freelance writing portfolio is to carefully select your comparable work. Select work that showcases your writing skills, versatility, and proficiency in various writing styles and topics. It’s essential to showcase a range of writing samples to demonstrate your ability to adapt to different client needs.

Step 2: Organize Your Portfolio

Once you have identified your best work, it’s important to organize your portfolio in a professional and user-friendly manner. Consider creating a website or using a platform specifically designed for portfolio showcasing. 

Categorize your writing samples based on different genres, industries, or writing styles. This will make it easier for potential clients to navigate and find relevant samples.

Step 3: Create Engaging Descriptions

Accompanying each writing sample with a brief and engaging description is crucial. Describe the purpose of each piece, the target audience, and the skills utilized. Highlight any notable achievements or outcomes resulting from your work. These descriptions will give potential clients a deeper understanding of your capabilities and the value you can bring to their projects.

Step 4: Display Testimonials and Reviews

Including testimonials and reviews in your freelance writing portfolio from satisfied clients can significantly enhance your credibility as a freelance writer. Contact previous clients and request their feedback. Showcase these testimonials prominently in your portfolio, as they provide social proof of your professionalism and ability to deliver high-quality work.

Step 5: Continuously Update and Improve

Creating a freelance writing portfolio is an ongoing process. As you wrap up new writing assignments and receive favorable responses, make it a practice to frequently refresh your portfolio. Eliminate any outdated or less impressive samples, and substitute them with your most recent and compelling work.

Additionally, seek feedback from peers or mentors to identify areas for improvement and enhance the overall quality of your portfolio.


Creating a freelance writing portfolio is a crucial step toward building a successful writing career. By carefully selecting your best work, organizing it in a professional manner, creating engaging descriptions, displaying testimonials, and continuously updating and improving, you can create an impressive portfolio that showcases your skills and attracts potential clients. 

Remember, your freelance writing portfolio is a powerful tool that can serve you for many years to come, so invest time and effort into creating a portfolio that represents your best work and helps you stand out in a competitive freelance writing market.

Visit our website,  Daily Digital Grind, for further accurate and illustrative information in the field of freelancing.


What is the importance of a freelance writing portfolio?

It serves as a visual CV that prospective clients may examine to see whether you’re a good fit for their project. In the cutthroat world of freelance writing, having a solid portfolio is essential. It enables you to make a statement and highlight your special skills and qualities.

What should a portfolio for a freelance writer contain?

A call to action that directs readers to your email or contact form, a few of your greatest writing samples, an easy-to-navigate biography (avoid being overly promotional), and connections to your social media accounts.

How should a portfolio for a freelancer look?

It’s rather easy: a portfolio is an assortment of writing samples that highlight your abilities. Your portfolio should meet three objectives: Clearly state how you would assist a customer who needed freelance writing. Display your expertise in your field and your best writing abilities. Demonstrate your professionalism and reliability.

Comments are closed.