It is essential to offer a diverse range of services to differentiate yourself and attract clients as the digital marketing landscape becomes competitive. Declining clients’ need to pay for PPC means losses in terms of revenue generation opportunities, which is where White Label PPC services fit. The United States houses 54,220 digital marketing agencies specializing in niche services to a nationwide client base.
Providers can handle everything related to the PPC process, from campaign setup and optimization to reporting and ROI analysis. On the other hand, the agency owns the client relationship and rebrands the service. White label PPC allows agencies focused on core competencies to offer additional services, improve client satisfaction, and grow their business.
This white label PPC guide will be useful in selecting the appropriate provider. Let’s learn more.
Why Agencies Choose White Label PPC Services
Here are some reasons why agencies choose white label PPC services:
- Save on recruitment, salaries, benefits, and ongoing training if you do not have an in-house PPC team. Hiring a PPC expert costs between $50,000 and $80,000 annually, and multiple experts can be costly. White label providers come with certified, experienced professionals and necessary tools, eliminating all these costs.
- Service levels can be adjusted according to client demand, scaling up during peak seasons or as new clients are onboarded. This allows us to meet fluctuating demands without overburdening in-house resources.
- Offer services on further advanced campaign optimization and multi-platform management under your agency brand. More satisfactory delivery of results will boost client satisfaction and retention rates. Happy Clients translate to loyal advocates, leading to more referrals and expansion.
- Allow your agency to focus on its strengths, such as strategic planning, client relations, and developing creatives.
- Relieve the work from the complications and the pressure of managing PPC campaigns and improve workplace productivity.
Common Pricing Models for White Label PPC Services
Choosing the right model that works for your agency requires some insight into each pricing model. Let’s look at the five most common pricing structures, each with unique advantages.
1. Fixed Fee
The fixed fee model is a predictable and standard pricing fee, where a strategic plan, campaign, or project runs costs you a certain amount of money each month or project, regardless of how big or complex the campaigns are.
Pros: No surprises when it comes to budgeting. Cost is fixed and predictable.
Recommended for: Agencies managing smaller campaigns or those with clients who prefer a fixed, stable budget.
2. Management Fee
This model determines the fee based on the level of service required to manage and optimize PPC campaigns. The fee is higher with the complexity of the campaign.
Pros: This helps to reduce the amount of work that may be needed for each campaign. More significant or more complicated campaigns receive their appropriate share.
Recommended for: The agency having diverse clients with various requirements in different campaigns. Flexibility is given in terms of pricing.
3. Percentage of Ad Spend
This charges a percentage based on total ad spend, so it has the advantage of correlating the fee with the provider and ad budget.
Pros: Aligns the provider’s incentives with your goals; the more effective the campaign, the more both parties will benefit.
Recommended for: Agencies managing large campaigns with substantial ad budgets or those aiming for high levels of optimization to maximize client ad spend.
4. Commission-Based
This performance-based model is paid only on results achieved, such as leads or sales generated.
Pros: You only pay for measurable outcomes, so it is a results-oriented model.
Recommended for: Agencies that focus on direct response marketing where measurable results like lead generation or sales are the main focus.
5. Hybrid
The hybrid model takes on elements from other pricing structures, and you can create a solution that suits your needs. For example, you could combine a fixed fee with a percentage of ad spend or a management fee with performance bonuses.
Pros: It is flexible, which enables you to balance risk and reward while customizing the pricing model to fit your agency’s goals.
Recommended for: Agencies that manage a variety of complex and budget-campaign clients, offering flexible and balanced approaches.
Choosing the Right White Label PPC Provider
Here are some factors you need to take into consideration while choosing the right white label PPC provider:
- Brandability: The ability to integrate your agency’s logo, color scheme, and domain with a smooth experience.
- Client Portal: Look for user-friendliness where clients will be able to view live campaign data and reports.
- Strong Marketplace: Opt for a platform that includes a marketplace to add other services easily, such as SEO, social media ads, or email marketing.
- Easy Integration: Should integrate with existing tools: CRM, analytics, and automation to save time and reduce errors.
- Flexible Ad Formats: Natively supports multiple ad formats across networks like Google, Bing, and Facebook.
- Scalability: The ideal solution should scale with the growth of your agency in an efficient manner by dealing with more clients and data.
- Reporting: The reporting should be automated and customizable and provide clear, actionable insights for clients.
Conclusion
The right white label PPC provider gives agencies an upper hand in this competitive digital marketing space. Through outsourcing PPC management, agencies can focus on their core competencies and provide clients with high-quality services while delivering results.
Cost savings, scalability, and improved service offerings through white-label PPC can help agencies increase client satisfaction and retention, leading to business growth. Choosing the right pricing model and platform that aligns with your agency’s goals will optimize ROI and ensure long-term success in offering comprehensive PPC solutions.
FAQs
Can I scale up my agency’s PPC services through white label PPC providers?
Yes, white label PPC providers provide scalable solutions where your agency can increase clients and data, growing its operations without degrading the level of service offered.
What does a white label PPC provider do for PPC campaign management?
The provider takes care of all aspects of PPC campaign management, including setting up campaigns, optimizing them for performance, generating reports, and analyzing ROI, allowing your agency to focus on its core competencies and client relationships.
What type of clients benefit most from white label PPC services?
Agencies with clients that need advanced PPC optimization, multi-platform campaigns, and measurable results will benefit the most. White label PPC services are ideal for agencies that look to expand their service offerings without needing in-house PPC expertise.