From Scratch to Success: How to Create, Publish, and Promote a LinkedIn Newsletter

Staying connected to your audience is the key to success in this fast-paced world. This can be achieved through newsletters, and LinkedIn has become a powerful outlet for making and distributing those newsletters. 

Did you know that personal brands run 97.8% of LinkedIn’s top 500 newsletters? Building a personal brand or business promotion can be done through the LinkedIn newsletter feature to create content that hits directly with your target audience. 

In this guide, we will take you from creating a LinkedIn newsletter from scratch to publishing it and promoting it to help you grow your reach. 

Steps to Create a LinkedIn Newsletter

You can follow these steps to create a newsletter:

• Step 1: Click Write Article in the sharing option close to the LinkedIn homepage.

• Step 2: If you’re the manager of a LinkedIn Page, choose the account you are publishing the newsletter from using the Publish option.

• Step 3: Click the Manage Dropdown close to the top right of the page or select the dropdown menu right beside your name in the top left corner.

• Step 4: Select Create Newsletter from the available options.

• Step 5: Fill in the required data in the given pop-up window, including the Newsletter title, Newsletter description, Cadence (frequency of publication), or Logo.

• Step 6: Click Done to complete the creation process.

Best Practices for LinkedIn Newsletters

Here are some of the best practices for posting an ideal LinkedIn Newsletter:

• Use a Clear Simple Name: Avoid names of too many words or named after brands so subscribers know what is in it.

• Keep A Constant Frequency: Keep your newsletter daily, weekly, biweekly, or monthly. Anything less than that may raise engagement levels.

• Write an Interesting Description: Use your description to highlight the topics your newsletter covers. It should be short so the users know why they need to subscribe.

• Apply Search Engine Optimization: Use relevant keywords for your newsletter title and description to help draw more readers.

• Write an Appealing Preheader: The text of the preheader should be a good reason to open the whole newsletter from your subscribers’ inboxes. It must be interesting and informative.

• Use Images: Add some graphics to your newsletter to break up texts and make them easy to read. Use cover photos for articles in your newsletter; use 1920w x 1080h in dimensions according to LinkedIn recommendations.

• Create a Structure: Create a clear and predictable structure for your audience. Avoid spamming your subscribers.

• Use Effective Calls to Action (CTAs): Guide your readers to more content, be it your website or social media channels. Ask them to interact through comments, likes, and shares.

• Partner with Others: Featuring guest content or partnering with industry influencers can help expand the reach of your newsletter.

• Add a Logo: Add a logo for your newsletter to help readers easily identify it. The ideal logo size is 300 x 300 pixels.

How to Promote Your LinkedIn Newsletter

Here’s how you can promote your LinkedIn Newsletter:

1. Share Each Edition on Social Media

Post the new edition of your newsletter on LinkedIn, as well as other platforms. Come up with interesting posts to share key findings and clearly state a call to action with a subscription link. Increase engagement with questions or through polls regarding the topic.

2. Offer Exclusive Content 

Offer exclusive content not found elsewhere to entice subscribers. Readers will be more likely to subscribe for unique insights, industry news, or special features like interviews with experts or behind-the-scenes content. This adds value and creates urgency, making people subscribe and not miss out.

3. Promote Across Multiple Channels

Promote your newsletter beyond LinkedIn by sharing the link in email campaigns, signatures, your website, and blog posts. The more visibility it has, the more chances it will attract new subscribers. You can also link to specific editions that are accessible without a login to LinkedIn, though users have to subscribe for future editions.

4. Encourage Word-of-Mouth

Encourage them to share the newsletter within their network to reach more people and encourage them to share, as sharing valuable insights would benefit everyone. Forward the newsletter or post it on social media to spread it and grow the community.

5. Provide Incentives for Subscriptions

Offer exclusive incentives for your newsletter subscribers, such as access to eBooks, resources, or special reports. You can also have giveaways or offer discounts on your products/services as a thank you. These incentives create a sense of urgency and push potential subscribers to sign up.

6. Optimize Your Newsletter for Easy Sharing

Make your newsletter shareable. Add social sharing buttons to your newsletter. A clean, mobile-friendly design confirms that the person receiving it can easily forward it to others or post it to their networks with minimal work.

Conclusion

Creating and promoting a LinkedIn newsletter helps you connect with your professional audience and build a solid personal brand. Create valuable content to attract and engage your audience. Consistency is key to building a loyal following.

Always remember that delivering useful information, engagement with readers, and optimal optimization for easy sharing are the priorities of a successful newsletter. With time, dedication, and the right approach, your LinkedIn newsletter can be an influential resource that builds your professional presence and facilitates meaningful connections.

Create yours, as newsletters are the prime way to reach your audience! 

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